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© 2007 TMI Australia Pty Ltd

Getting ANZ New Zealand On-Brand


ANZ National Bank Limited is one of New Zealand's leading banking and financial services groups. More than one million New Zealanders bank with ANZ.

ANZ offers a full range of financial products and services in New Zealand and Australia and has overseas representation in Asia, the Pacific, UK/Europe and the United States. With total assets of AUD 177 billion, ANZ is one of the world's 100 largest banks.

The Problem

TMI were charged with providing an integrated and focused strategy to transform the ANZ customer experience in line with the brand and business strategy

The Solution

View the one-page project plan… pdf

The Outcomes

Since the program's introduction ANZ have recorded increases in:

  • Customer numbers, mortgage take up, profit and employee engagement
  • Customer satisfaction is also at an all time high with a significant increase in the number of "advocates" and decrease in the numbers of "critics" being experienced

Comments from staff:

  • "It was a fantastic experience and I find it exciting to think that ANZ is going places. We are so on the right track. It feels really good to be a part of it. I love my job."
  • "WoW! has unleashed energy and passion for the ANZ brand in our business"
  • "The aspirational measures help us understand what we are aiming for and how I contribute"
  • "I've noticed increased communication and people working together across our business"

TMI Australia Pty Ltd :: T: +61 3 9602 3500 F: +61 3 9602 3533 :: Email
Level 11, 461 Bourke Street, Melbourne Victoria 3000 Australia